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Service sheet
ServiceProduct Title Standardization Scopeup to 500 product titles PriceUS$390 · one-time Contactvictor@catalogstandard.com

One standard for every product title in your catalog.

Catalog Standard reviews your Shopify product titles, identifies inconsistencies, applies a consistent naming system, and flags anything that needs your judgment instead of guessing.

Get started How it works ↓
Catalog review · sample rows representative titles · not from a customer store
#CurrentProposed / flagStatus
0041Linen Shirt-NavyLinen Shirt - NavyReady to change
0042Signature Tote Navy NPTWhat does “NPT” represent? Internal code, material, or supplier tag?Needs your input
0043Harbor & Pine- Willow Stone BraceletHarbor & Pine - Willow Stone BraceletReady to change
0044BOYFRIEND DENIM JACKET - Light WashBoyfriend Denim Jacket - Light WashReady to change
0045Riley Midi Dress by Maren & CoBrand appears as “by Brand”, “Brand -” and “Brand” across the catalog. Which convention should the store use?Needs your input
0046Wool Scarf - CamelWool Scarf - CamelNo change
■ green — formatting, applied after your approval of the standard ■ amber — business decision, flagged once, applied everywhere ■ grey — already consistent, left as is

One title is easy to fix. Five hundred titles are a system.

Catalogs pick up inconsistencies over time. None of them is serious on its own. Together they turn into a review job nobody has scheduled: find every variation, decide which one is correct, and apply that decision everywhere without changing anything that should stay as it is.

  • Manual entry across seasons and staff
  • Multiple suppliers with their own naming conventions
  • Imported data that kept its original formatting
  • Merchandising changes applied to some listings and not others
  • Years of ordinary catalog maintenance
  • Brand - Productseparator
  • Brand Productno separator
  • Product by Brandbrand placement
  • PRODUCT NAMEcapitalization
  • Product Name - Colorattribute format
  • Product Name-Colorspacing

The problem is not the punctuation. The problem is deciding the standard and applying it consistently.

We take ownership of the title review, not just the edits.

Small inconsistencies are easy to fix one at a time. Finding them across hundreds of listings, deciding the correct rule, applying it consistently, and knowing when not to change something is the actual work. That is what you are handing off.

  • We review

    We review the product titles in scope and identify repeated inconsistencies, formatting differences and naming patterns.

  • We define the standard

    Clear patterns are standardized. Decisions that depend on your business rules are surfaced for your input.

  • We apply it consistently

    Approved rules are applied across the titles in scope, the same way every time.

  • We verify

    The final result is reviewed so the work stays inside the approved title scope.

Five steps, in order. Your decisions come before any change.

  1. 01

    Catalog review

    We review the titles in scope and identify patterns, inconsistencies and exceptions.

  2. 02

    Standard proposal

    You see how the naming system will be applied, with current → proposed examples from your own catalog.

  3. 03

    Merchant decisions

    Anything that requires your business judgment is flagged rather than assumed. You choose the rule once.

    Your approval gate
  4. 04

    Title standardization

    Approved title rules are applied consistently across the agreed scope.

  5. 05

    Final review

    The result is checked against the approved scope before completion. The start date, delivery workflow and expected delivery date are confirmed in writing before work begins.

We don’t guess what your catalog means.

Some differences are clearly formatting. Others are business decisions. When two supplier names, brand-placement rules, abbreviations or internal codes appear in the catalog, Catalog Standard does not invent the answer.

We flag the decision once, get your direction, and apply the rule consistently. If it requires your judgment, we flag it instead of guessing.

Current · three conventions in one catalog
Product - BrandProduct by BrandProduct Brand
QuestionWhich brand-placement convention should your store use?
Your callChoose the rule once.
Catalog StandardApply it consistently across every title in scope.

Title scope means title scope.

In scope · Product Title Standardization

Up to 500 product titles

Depending on what your catalog contains, the review can cover:

  • Capitalization consistency
  • Separator consistency
  • Spacing
  • Duplicate words or tokens
  • Confirmed spelling issues
  • Brand-placement consistency
  • Color and attribute formatting
  • Naming-family consistency
  • Operational artifacts left in titles
  • Merchant-decision flags
  • Final title QA

Categories of review, not a checklist every catalog will need. Your catalog determines which apply.

Out of scope · not edited

Everything that is not a title

The current $390 service is specifically for product title standardization. We do not expand the job into unrelated catalog fields without a separate agreement.

  • Prices
  • Inventory quantities
  • SKUs
  • Barcodes
  • Product variants
  • Variant structure
  • Product descriptions
  • SEO fields
  • Image alt text

Another field reviewed is a separate scope with its own agreement, never a silent extension of this one.

One service. One price. No tiers.

The price and scope are the same for every merchant. There is nothing to negotiate on a call and nothing hidden behind a form.

Have more than 500 products?

We can prioritize up to 500 active or selected titles within the current service scope. Tell us how you would like to prioritize, or we can propose a selection for your approval.

Order sheet
Service
Product Title Standardization
Scope
up to 500 product titles
Billing
one-time
Payment
card · U.S. bank transfer
Price
$390USD
  • Catalog title review
  • Standardization rules
  • Merchant-decision flags
  • Application of approved title standards
  • Final QA
Get started

Payment details are confirmed by email before work begins.

Questions merchants ask before starting.

Q1What exactly do you change?+

Product titles only. We review the titles in scope, propose a consistent naming standard, apply the rules you approve, and verify the result. Where a title needs a business decision, it is flagged for you rather than changed.

Q2Do you change prices, inventory or SKUs?+

No. Prices, inventory quantities, SKUs, barcodes, variants, variant structure, descriptions, SEO fields and image alt text are outside the editing scope of this service. Title scope means title scope.

Q3What happens if a title requires a business decision?+

It is flagged, not guessed. You see the question, choose the rule once, and we apply it consistently. Typical flags include brand placement, abbreviations, internal codes, and supplier naming that appears in more than one form.

Q4Do you need access to my Shopify store?+

Not always. The delivery workflow is confirmed in writing before work begins and depends on how you prefer to receive and apply the changes: a reviewed file for you to apply, or changes applied on your behalf under access you grant for the agreed scope.

Q5What if I have more than 500 products?+

The current service covers up to 500 active or prioritized product titles. You can tell us which titles matter most, or we can propose a selection for your approval before starting.

Q6How much does it cost?+

$390, one-time, for up to 500 product titles. There are no tiers, subscriptions or add-ons.

Q7How do I pay?+

Payment options include card and U.S. bank transfer. Payment details are confirmed by email before work begins.

Q8How long does it take?+

There is no fixed turnaround. The start date, delivery workflow and expected delivery date are confirmed in writing before work begins, based on catalog size, scope and how quickly flagged decisions are answered.

Ready to standardize your product titles?

If you would like to confirm whether your catalog is a fit, email Victor directly. Questions before starting are fine — send the store URL and we will take it from there.

Victor Moreira Catalog Standard Product Listing Standardization for Shopify victor@catalogstandard.com
Email Victor

Replies come from victor@catalogstandard.com. No forms, no automated sequences.

Terms of Service

Version 1.0 · Effective September 2026

1. Who we are

Catalog Standard is a commercial brand of V M Silva Soluções Administrativas Ltda., a company registered in Brazil under CNPJ 51.364.944/0001-89, with registered address at R Viaza, 400, Apt 1108, Jardim Aeroporto, São Paulo, SP 04633-050, Brazil (“Catalog Standard”, “we”, “us”). These terms apply to any purchase of our services by you, the customer (“you”, “merchant”).

2. Business customers

Catalog Standard services are offered to merchants and other customers purchasing for business or professional purposes. Nothing in these terms limits any right or remedy that cannot lawfully be excluded or limited.

3. The service

The service currently offered is Product Title Standardization: a review of up to 500 product titles from your Shopify catalog, a proposed naming standard, identification of decisions that require your input, application of the rules you approve, and a final review of the result against the agreed scope. Where your catalog has more than 500 products, the scope is up to 500 active or prioritized product titles agreed with you in writing.

4. Scope

The service is limited to product titles. Prices, inventory quantities, SKUs, barcodes, product variants, variant structure, product descriptions, SEO fields, image alt text and any other catalog field are outside the editing scope of this service. We do not expand the scope of the work without a separate written agreement with you.

5. Customer responsibilities

6. Merchant approval and flagged decisions

The work follows five steps in order: catalog review, standard proposal, merchant approval and decisions, title standardization, final review. You approve the proposed naming standard in writing before any title is changed. Where a title depends on your business rules (for example brand placement, abbreviations, internal codes or supplier naming), it is flagged for your decision rather than assumed. Your approval and your answers to flagged decisions form the standard against which the delivered result is checked.

7. Delivery workflow

The start date, delivery workflow (for example a reviewed file for you to apply, or changes applied on your behalf under access you grant) and expected delivery date are confirmed in writing before work begins. Delivery dates depend on catalog size, scope and how quickly flagged decisions are answered. Any access you grant is used only for the agreed scope and is released when the work is complete.

8. Price and payment

The price is US$390, one-time, for the scope described above. Payment options include card and U.S. bank transfer, as confirmed by email. Unless otherwise agreed in writing, payment is due before work begins. Taxes, duties or bank charges that apply on your side are your responsibility.

9. Cancellation and refunds

Cancellation and refunds are governed by our Refund & Cancellation Policy, which forms part of these terms.

10. Corrections

If delivered titles do not conform to the standard you approved, we correct the non-conforming titles at no additional service charge. Requests to change the standard itself after approval are a new scope and are agreed separately.

11. Confidentiality

Catalog data, store information and correspondence you share with us are used only to provide the service and are handled as described in our Privacy Policy. We do not use your catalog as a customer example or reference without your written permission.

12. Reasonable professional care

We perform the work with reasonable professional care and review the result against the approved scope before completion. Because the standard applied is the one you approve, decisions about naming conventions and their commercial effect remain yours.

13. Limitation of liability

To the extent permitted by applicable law, our total liability arising from or related to a service is limited to the amount you paid for that service, and we are not liable for indirect or consequential loss. Nothing in these terms limits liability that cannot lawfully be limited.

14. Your data and our work product

Your catalog and store data remain yours. The proposed standard, review notes and standardized titles delivered for your catalog are yours to use once the service is paid for. Our methods, templates and working documents remain ours.

15. Shopify independence

Shopify is a trademark of Shopify Inc. Catalog Standard is an independent service and is not affiliated with, endorsed by, or certified by Shopify Inc.

16. Governing law

These terms are governed by the laws of Brazil, without affecting any mandatory protection you may have under the law of your own jurisdiction.

17. Contact

Questions about these terms: victor@catalogstandard.com.

Privacy Policy

Version 1.0 · Effective September 2026

This policy explains what information Catalog Standard (a brand of V M Silva Soluções Administrativas Ltda., São Paulo, Brazil) collects when you contact us or purchase a service, and how it is used.

Information we process

Why we process it

We do not send marketing sequences and do not sell or share your information for advertising.

Service providers

We share information only with the providers needed to operate — email, payment processing, file storage and hosting — and only to the extent actually needed to provide the service. Any store access you grant is used solely for the agreed scope and is released when the work is complete.

International processing

Catalog Standard operates from Brazil. Information you send may be processed in Brazil and in the countries where our service providers operate. We apply reasonable safeguards regardless of location.

Retention

We keep information for as long as needed to provide and support the service, to keep the accounting and legal records we are required to keep, to handle any dispute, and for legitimate operational needs. Catalog data is deleted or returned on request once those needs no longer apply.

Your rights

You may contact us to request access, correction, deletion, or other action concerning personal information we hold about you. Requests are handled in accordance with applicable data-protection law, including Brazil’s LGPD where applicable.

Privacy contact

victor@catalogstandard.com

Refund & Cancellation Policy

Version 1.0 · Effective September 2026

Product Title Standardization is a one-time professional service delivered in stages. Whether a refund applies depends on the stage the work has reached when you cancel.

Before catalog review begins

If you cancel before Catalog Standard begins the catalog review, we refund 100% of the service amount paid to the original payment method. We do not deduct card-processing fees from this refund.

After catalog review begins, before you approve the standard

If you cancel after the catalog review has begun but before you approve the proposed title standard, we refund 50% of the service amount paid. The remaining 50% compensates the review, pattern analysis and standard-development work already performed.

After you approve the standard

Once you approve the proposed standard and title-standardization work begins, the service is non-refundable, because the principal implementation phase has started. If the delivered titles do not conform to the standard you approved, Catalog Standard corrects the non-conforming titles at no additional service charge.

Open decisions

Flagged decisions that stay unanswered pause the work at its current stage. They do not by themselves change the stage reached for the purposes of this policy.

How to cancel

Send your cancellation request to victor@catalogstandard.com from the email address associated with the order. Refunds are returned through the original payment method where practicable; timing depends on the payment provider and your bank.

Mandatory rights

Nothing in this policy limits any refund, cancellation, or other right that cannot lawfully be excluded under applicable law.